Carats Direct has entered into a unique partnership with the Canadian Breast Cancer Foundation (CBCF). Carats Direct will donate profits from a series of eight limited edition pins, designed in the shape of a breast cancer ribbon that features a rare pink diamond, to the CBCF in honour of the foundation’s ‘2020: Future Without Breast Cancer’ initiative. Carats Direct will auction the first $6,800 pin at the Nights of Hope fundraiser on April 2 in Richmond, BC with all proceeds going to the CBCF.
Intended for anyone whose life has been affected by breast cancer, the jewelry was designed by VCC student and breast cancer survivor Kim Balsillie. The ribbon-shaped pin will contain white diamonds and a single, rare pink diamond set in 18 karat white gold.
“As Canada’s leading distributor of pink diamonds, it was a natural fit for us to support the Canadian Breast Cancer Foundation - who use the colour pink to raise awareness about breast cancer,” said Angela Dearie, President of Carats Direct. “We have extensive experience marketing unique and rare jewelry, and we’re particularly pleased to work with Kim Balsillie. She has a bright future ahead of her in jewelry design.”